MANA 2025

It is time to refine Metabolomics.

With the help of SKATRD.

After working with your organization for over two years, I’ve identified an exciting opportunity to transform how Metabolomics is represented online. Currently, much of the available content consists of basic on-screen presentation recordings, simple talking-head videos, and live talks with subpar audio quality. There is a clear gap in delivering content that is both engaging and professional while remaining educational.

The solution is straightforward: better storytelling and higher-quality videos will make Metabolomics more accessible and captivating. This not only boosts viewership of MANA’s content but also encourages more people to join the organization and attend its conferences.

Let’s work together to elevate MANA’s online presence and make a lasting impact in the field.

This time, rather than producing a single promotional video that attempts to encompass all aspects of the conference, I highly recommend developing a series of targeted videos. Each video would be specifically designed to appeal to different audience segments, ensuring the messaging resonates more deeply with their unique interests and motivations.

By tailoring the content, we can effectively engage groups such as professionals already established in the field, those curious about metabolomics but not yet involved, exhibitors aiming to showcase their innovations, and attendees drawn by the incredible setting of Banff or the opportunity to connect with like-minded peers.

This multi-faceted approach allows us to highlight various aspects of the conference—scientific insights, networking opportunities, the location, and the diverse range of speakers—in a way that feels personal and relevant to each group. This not only maximizes engagement but also positions the conference as a dynamic and inclusive event.

Pre-Conference Opportunities

Approach #1:

Early Career Members

Targeted Audience: Aspiring professionals, students, or curious learners
Video Details:

  • Visual Concept: Dynamic, relatable imagery of everyday objects or situations tied to metabolomics misconceptions (e.g., food, exercise, medicine).

  • Sound Design: Upbeat and curious—soft piano or marimba tones for a light and inquisitive feel.

  • Script Expansion:

    • Voiceover:

      • "Do you think metabolomics is just about food?"

      • Quick visuals flash: fruits, vegetables, etc.

      • "Think again."

      • "It’s about understanding the language of life itself—inside every cell, every breath."

      • "It’s the bridge between nutrition, medicine, and innovation."

      • "Want to learn more? Join us in Banff this September."

Call to Action:

  • Overlay text: “Learn. Connect. Discover.”

  • Closing visual: Close-up of a hand flipping through a scientific book, transitioning to a view of Banff’s mountains.

Approach #2:

Professionals in the Field

Targeted Audience: Established metabolomics professionals and researchers
Video Details:

  • Visual Concept: Sophisticated, elegant visuals highlighting both the beauty of Banff and the cutting-edge science behind metabolomics.

    • Shots of lab equipment, researchers deep in thought, and breathtaking Banff landscapes.

    • Short clips of conference-like interactions—networking, presenting data, and exchanging ideas.

  • Sound Design: Motivational and inspiring, with a crescendo effect.

Script Expansion:

  • Voiceover:

    • "Do you love your body?"

    • Visual: A scientist walking in the lab.

    • "Do you love metabolomics?"

    • Visual: A complex molecular structure visualized on a screen.

    • "Do you love mountains?"

    • Visual: Banff’s majestic landscapes.

    • "At MANA 2025, science and nature collide."

    • "Reconnect with your field. Engage with groundbreaking research. Elevate your passion."

Call to Action:

  • Overlay text: “MANA 2025 | Banff, Alberta | September 5th”

  • Closing visual: Time-lapse of a sunrise over Banff with the tagline: “Discover the next frontier.”

Approach #3:

General Promo/Video for Sponsors

As we have done in previous years, we can produce a high-quality showreel to highlight the most exciting aspects of the upcoming MANA conference. This video will showcase key elements such as plenary speakers, major discussion topics, and the unique appeal of the location.

Beyond generating general interest in the event, this video will serve as a compelling promotional tool for potential sponsors. It will effectively communicate the value of partnering with MANA by demonstrating the conference’s reach, engagement, and impact within the metabolomics community. By visually showcasing past success and anticipated highlights, we can illustrate how sponsorship offers meaningful exposure and opportunities for collaboration with leading experts in the field.

Conference Media Opportunities

The MANA-2025 conference offers a unique opportunity to revolutionize how metabolomics is shared and experienced. By targeting attendees, exhibitors, universities, and professionals with tailored media strategies, the event can create lasting pre-event buzz, comprehensive coverage, and ongoing engagement.

This approach not only diversifies revenue streams but positions MANA as a leader in innovative outreach. By blending storytelling, education, and collaboration, the conference can inspire new connections and elevate the field, making it a game-changer for metabolomics.

Professional Profiles

  • Concept:

    • Create mini-documentary profiles on leading scientists, blending their personal stories with insights into their work.

    • Highlight not just the science but their journey, inspirations, challenges, and unique approaches.

  • Monetization:

    • Partner with universities or research institutions for funding in exchange for showcasing their name and branding in the video.

    • Sell the content back to the institutions or offer it for promotional use.

  • Tone:

    • Humanize the researchers by showcasing relatable moments (e.g., morning coffee routines, hiking in Banff, reflections on life).

    • Pair scientific insights with a personal touch to appeal to both academic and general audiences.

In 2022, we produced several attendee profiles. However, the projects were not planned well in advance, resulting in a lack of cohesive coverage and diversity in the footage.

Interactive Exhibition

  • Concept:

    • Collaborate with poster presenters to create bite-sized educational videos explaining key concepts from their research.

    • Videos are under 5 minutes, straightforward, and engaging for learners.

  • Dual Benefits:

    • Presenters gain content to promote themselves and their research.

    • MANA establishes itself as a hub for accessible, ongoing education.

  • Implementation:

    • Create a year-long content calendar, releasing 1-2 videos per week to keep the community engaged and coming back.

    • Bundle the content into mini-courses that can be sold as affordable, on-demand learning packages for students and professionals.

Exclusive Event Coverage

  • What’s Offered:

    • Keynote and Panel Recordings: Full-length professionally edited recordings of key sessions and panel discussions.

    • Speaker Spotlights: Short, engaging interviews with keynote and panel speakers discussing their key ideas or takeaways from their talks.

    • Poster Presentations: Video/photo highlights of poster sessions, including quick 1-2 minute summaries by the researchers.

  • Delivery Method:

    • Host content on platforms like Vimeo on Demand to be accessible to MANA members for up to 6 months post-conference.

    • Offer a subscription or one-time access starting as low as $20, making it affordable for students and researchers who were unable to attend/see everything during the conference.

  • Upsell Opportunities:

    • Premium tier memberships for additional resources (e.g., extended interviews, Q&A sessions).

    • Early-bird access for future events or exclusive invites to online networking sessions.

  • Value:

    • Provides access to attendees who missed sessions or those unable to attend in person.

    • Offers lifelong learning material and captures the unique atmosphere of the event.

Paid Podcast Episodes

  • Concept:

    • Record a limited podcast series featuring renowned speakers and professionals in metabolomics.

    • Episodes filmed in scenic Banff could highlight how the location inspires deep scientific conversations, creating a captivating narrative.

    • Integrate short clips of these discussions into your ad campaigns to create buzz.

  • Monetization:

    • Offer sponsorship slots to brands or institutions, such as universities or lab equipment manufacturers.

    • Sell extended episodes (or bonus Q&A sessions) through platforms like Spotify, Apple Podcasts, or Patreon.

  • Creative Approach:

    • “Metabolomics in the Mountains” podcast series, emphasizing how science and nature intertwine.

    • Incorporate discussions on emerging trends, untapped potential in metabolomics, and personal journeys into the field.

Pricing

Pricing is an estimate and will be refined once we determine the specific projects to move forward with.

Pre-Conference Work

Video Editing will be calculated with a rate of $50CAD/hour

Conference Work

Conference work will be calculated with a rate of $950CAD/day